| Overview |
Brand24 is an affordable social listening and online monitoring tool that tracks mentions across social media, news, blogs, videos, forums, and reviews. It provides sentiment analysis and influencer scoring. |
Microsoft's team collaboration platform combining chat, video meetings, file storage, and Office 365 integration. |
| Pricing |
Paid ($79-399/mo) |
Freemium ($0-12.50/mo) |
| Key Features |
- Online mention monitoring
- sentiment analysis
- influencer score
- discussion volume chart
- data exporting
- alerts
- hashtag tracking
- reach estimation
|
- Chat
- Video meetings
- File sharing
- Office integration
- Channels
- Apps
- Whiteboard
- Together mode
|
| Pros |
- Affordable social listening
- Easy to use
- Good sentiment analysis
- Real-time alerts
|
- Office 365 integration
- Video meetings
- Free tier
- Enterprise security
|
| Cons |
- Limited publishing features
- Data coverage not as deep as enterprise tools
- Occasional missed mentions
|
- Can be slow
- Complex
- Resource heavy
|
