| Overview |
Brand24 is an affordable social listening and online monitoring tool that tracks mentions across social media, news, blogs, videos, forums, and reviews. It provides sentiment analysis and influencer scoring. |
A flexible CRM built on the monday.com work OS that combines sales tracking with project management capabilities. |
| Pricing |
Paid ($79-399/mo) |
Subscription ($12-$28/user/month) |
| Key Features |
- Online mention monitoring
- sentiment analysis
- influencer score
- discussion volume chart
- data exporting
- alerts
- hashtag tracking
- reach estimation
|
- Visual deal tracking
- Contact management
- Email sync
- Activity management
- Custom automations
- Dashboards
- Integration hub
- Post-sale management
|
| Pros |
- Affordable social listening
- Easy to use
- Good sentiment analysis
- Real-time alerts
|
- Highly visual and intuitive
- Flexible customization
- Strong project management tie-in
- Good collaboration features
|
| Cons |
- Limited publishing features
- Data coverage not as deep as enterprise tools
- Occasional missed mentions
|
- Can get expensive with add-ons
- CRM-specific features still maturing
- Learning curve for automations
- Limited advanced CRM analytics
|
