| Overview |
Brand24 is an affordable social listening and online monitoring tool that tracks mentions across social media, news, blogs, videos, forums, and reviews. It provides sentiment analysis and influencer scoring. |
A lead management tool designed for salespeople who hate traditional CRMs, focusing on deal progression rather than data entry. |
| Pricing |
Paid ($79-399/mo) |
Subscription ($12-$32/user/month) |
| Key Features |
- Online mention monitoring
- sentiment analysis
- influencer score
- discussion volume chart
- data exporting
- alerts
- hashtag tracking
- reach estimation
|
- Lead management
- Pipeline view
- Prospecting
- Email integration
- VoIP
- Sales script generator
- Mobile app
- Team management
|
| Pros |
- Affordable social listening
- Easy to use
- Good sentiment analysis
- Real-time alerts
|
- Anti-CRM approach
- Minimal data entry
- Easy to adopt
- Affordable
|
| Cons |
- Limited publishing features
- Data coverage not as deep as enterprise tools
- Occasional missed mentions
|
- Limited contact management
- Basic reporting
- Not a full CRM
- Few integrations
|
