| Overview |
Brand24 is an affordable social listening and online monitoring tool that tracks mentions across social media, news, blogs, videos, forums, and reviews. It provides sentiment analysis and influencer scoring. |
An employee engagement platform offering pulse surveys, anonymous feedback, and recognition tools for building better teams. |
| Pricing |
Paid ($79-399/mo) |
Subscription ($5-$8/user/month) |
| Key Features |
- Online mention monitoring
- sentiment analysis
- influencer score
- discussion volume chart
- data exporting
- alerts
- hashtag tracking
- reach estimation
|
- Pulse surveys
- Anonymous feedback
- 1-on-1s
- Recognition
- eNPS
- Custom surveys
- Reports
- Slack integration
|
| Pros |
- Affordable social listening
- Easy to use
- Good sentiment analysis
- Real-time alerts
|
- Easy pulse surveys
- Anonymous feedback
- Good Slack integration
- Affordable
|
| Cons |
- Limited publishing features
- Data coverage not as deep as enterprise tools
- Occasional missed mentions
|
- Limited HR features
- Basic reporting
- Fewer integrations
- Survey fatigue risk
|
