| Overview |
Brand24 is an affordable social listening and online monitoring tool that tracks mentions across social media, news, blogs, videos, forums, and reviews. It provides sentiment analysis and influencer scoring. |
Microsoft's cloud storage service integrated with Microsoft 365 for file storage, sharing, and collaboration. |
| Pricing |
Paid ($79-399/mo) |
Freemium ($0-12.50/mo) |
| Key Features |
- Online mention monitoring
- sentiment analysis
- influencer score
- discussion volume chart
- data exporting
- alerts
- hashtag tracking
- reach estimation
|
- Cloud storage
- Office integration
- Sharing
- Personal vault
- Version history
- Mobile sync
- Backup
|
| Pros |
- Affordable social listening
- Easy to use
- Good sentiment analysis
- Real-time alerts
|
- Microsoft integration
- Good value with M365
- Personal vault
- Reliable
|
| Cons |
- Limited publishing features
- Data coverage not as deep as enterprise tools
- Occasional missed mentions
|
- Microsoft dependency
- Sync issues
- Complex plans
|
