| Overview |
Brand24 is an affordable social listening and online monitoring tool that tracks mentions across social media, news, blogs, videos, forums, and reviews. It provides sentiment analysis and influencer scoring. |
A customer messaging platform for push notifications, in-app messaging, SMS, and email with audience segmentation. |
| Pricing |
Paid ($79-399/mo) |
Freemium (Free-$99/month) |
| Key Features |
- Online mention monitoring
- sentiment analysis
- influencer score
- discussion volume chart
- data exporting
- alerts
- hashtag tracking
- reach estimation
|
- Push notifications
- In-app messaging
- Email
- SMS
- Segmentation
- A/B testing
- Analytics
- Journeys
|
| Pros |
- Affordable social listening
- Easy to use
- Good sentiment analysis
- Real-time alerts
|
- Generous free plan
- Multi-channel
- Easy integration
- Good documentation
|
| Cons |
- Limited publishing features
- Data coverage not as deep as enterprise tools
- Occasional missed mentions
|
- Free plan has limitations
- Can be complex
- Some features in beta
- Support varies
|
