| Overview |
Brand24 is an affordable social listening and online monitoring tool that tracks mentions across social media, news, blogs, videos, forums, and reviews. It provides sentiment analysis and influencer scoring. |
An incident management and alerting platform from Atlassian for on-call scheduling, escalation, and alert routing. |
| Pricing |
Paid ($79-399/mo) |
Subscription ($9-$29/user/month) |
| Key Features |
- Online mention monitoring
- sentiment analysis
- influencer score
- discussion volume chart
- data exporting
- alerts
- hashtag tracking
- reach estimation
|
- Alert management
- On-call scheduling
- Escalation policies
- Incident management
- Runbooks
- Analytics
- Integrations
- Mobile app
|
| Pros |
- Affordable social listening
- Easy to use
- Good sentiment analysis
- Real-time alerts
|
- Affordable
- Good Atlassian integration
- Strong mobile app
- Flexible routing
|
| Cons |
- Limited publishing features
- Data coverage not as deep as enterprise tools
- Occasional missed mentions
|
- Being merged into JSM
- UI can be complex
- Alert fatigue
- Limited standalone future
|
