| Overview |
Brand24 is an affordable social listening and online monitoring tool that tracks mentions across social media, news, blogs, videos, forums, and reviews. It provides sentiment analysis and influencer scoring. |
Lead generation and conversion optimization toolkit with pop-ups, floating bars, and exit-intent technology. |
| Pricing |
Paid ($79-399/mo) |
Subscription ($9-49/mo) |
| Key Features |
- Online mention monitoring
- sentiment analysis
- influencer score
- discussion volume chart
- data exporting
- alerts
- hashtag tracking
- reach estimation
|
- Exit-intent pop-ups
- A/B testing
- Page targeting
- Geolocation
- Floating bars
- Scroll triggers
- Inline forms
|
| Pros |
- Affordable social listening
- Easy to use
- Good sentiment analysis
- Real-time alerts
|
- Powerful targeting
- Exit-intent technology
- Good A/B testing
- Many display types
|
| Cons |
- Limited publishing features
- Data coverage not as deep as enterprise tools
- Occasional missed mentions
|
- Pop-up focused
- Can be expensive
- JavaScript heavy
|
