| Overview |
Brand24 is an affordable social listening and online monitoring tool that tracks mentions across social media, news, blogs, videos, forums, and reviews. It provides sentiment analysis and influencer scoring. |
A visual sales CRM that offers drag-and-drop pipeline management and sales process automation with offline capabilities. |
| Pricing |
Paid ($79-399/mo) |
Subscription ($65-$115/user/month) |
| Key Features |
- Online mention monitoring
- sentiment analysis
- influencer score
- discussion volume chart
- data exporting
- alerts
- hashtag tracking
- reach estimation
|
- Visual pipeline
- Drag-and-drop interface
- Offline capability
- Sales process automation
- Reporting engine
- Account management
- Buying center
- Navigator dashboard
|
| Pros |
- Affordable social listening
- Easy to use
- Good sentiment analysis
- Real-time alerts
|
- Highly visual interface
- Works offline
- Intuitive drag-and-drop
- Good reporting
|
| Cons |
- Limited publishing features
- Data coverage not as deep as enterprise tools
- Occasional missed mentions
|
- Expensive
- Smaller market share
- Limited marketing tools
- Less known brand
|
