| Overview |
Brand24 is an affordable social listening and online monitoring tool that tracks mentions across social media, news, blogs, videos, forums, and reviews. It provides sentiment analysis and influencer scoring. |
A hosted API platform for adding real-time bidirectional functionality to web and mobile apps with channels and events. |
| Pricing |
Paid ($79-399/mo) |
Freemium (Free-$299/month) |
| Key Features |
- Online mention monitoring
- sentiment analysis
- influencer score
- discussion volume chart
- data exporting
- alerts
- hashtag tracking
- reach estimation
|
- Real-time channels
- Presence channels
- Webhooks
- Client events
- REST API
- Debug console
- Beams push
- Multi-platform SDKs
|
| Pros |
- Affordable social listening
- Easy to use
- Good sentiment analysis
- Real-time alerts
|
- Easy to implement
- Reliable infrastructure
- Good free tier
- Multi-platform
|
| Cons |
- Limited publishing features
- Data coverage not as deep as enterprise tools
- Occasional missed mentions
|
- Can be expensive at scale
- Connection limits
- Limited free tier
- Feature development slowed
|
