| Overview |
Brand24 is an affordable social listening and online monitoring tool that tracks mentions across social media, news, blogs, videos, forums, and reviews. It provides sentiment analysis and influencer scoring. |
Qlik provides end-to-end data integration and analytics solutions with its associative analytics engine. QlikView and Qlik Sense enable users to explore data freely without predefined queries. |
| Pricing |
Paid ($79-399/mo) |
Paid (Custom) |
| Key Features |
- Online mention monitoring
- sentiment analysis
- influencer score
- discussion volume chart
- data exporting
- alerts
- hashtag tracking
- reach estimation
|
- Associative engine
- data integration
- augmented analytics
- embedded analytics
- alerting
- collaboration
- mobile support
- API access
|
| Pros |
- Affordable social listening
- Easy to use
- Good sentiment analysis
- Real-time alerts
|
- Unique associative engine
- Strong data integration
- Good augmented analytics
- Flexible deployment
|
| Cons |
- Limited publishing features
- Data coverage not as deep as enterprise tools
- Occasional missed mentions
|
- Steep learning curve
- Expensive licensing
- Complex administration
- Dated UI in QlikView
|
