| Overview |
Brand24 is an affordable social listening and online monitoring tool that tracks mentions across social media, news, blogs, videos, forums, and reviews. It provides sentiment analysis and influencer scoring. |
A straightforward cloud CRM designed for small businesses and teams running B2B operations. |
| Pricing |
Paid ($79-399/mo) |
Freemium (Free-$46/user/month) |
| Key Features |
- Online mention monitoring
- sentiment analysis
- influencer score
- discussion volume chart
- data exporting
- alerts
- hashtag tracking
- reach estimation
|
- Contact management
- Sales pipeline
- Marketing tools
- Service desk
- Custom reports
- Email integration
- API access
- GDPR compliance
|
| Pros |
- Affordable social listening
- Easy to use
- Good sentiment analysis
- Real-time alerts
|
- Very easy to use
- Affordable
- Good customer support
- GDPR focused
|
| Cons |
- Limited publishing features
- Data coverage not as deep as enterprise tools
- Occasional missed mentions
|
- Limited features
- Basic interface
- Not for larger teams
- Few advanced automations
|
