| Overview |
Brand24 is an affordable social listening and online monitoring tool that tracks mentions across social media, news, blogs, videos, forums, and reviews. It provides sentiment analysis and influencer scoring. |
A collaborative hiring platform with a visual pipeline, career site builder, and employer branding tools for growing companies. |
| Pricing |
Paid ($79-399/mo) |
Subscription ($199-$349/month) |
| Key Features |
- Online mention monitoring
- sentiment analysis
- influencer score
- discussion volume chart
- data exporting
- alerts
- hashtag tracking
- reach estimation
|
- Visual pipeline
- Career site builder
- Employer branding
- Collaborative hiring
- Analytics
- Job board posting
- Referrals
- Templates
|
| Pros |
- Affordable social listening
- Easy to use
- Good sentiment analysis
- Real-time alerts
|
- Easy to use
- Good career sites
- Collaborative features
- Affordable
|
| Cons |
- Limited publishing features
- Data coverage not as deep as enterprise tools
- Occasional missed mentions
|
- Limited enterprise features
- Fewer integrations
- Basic reporting
- Smaller market share
|
