| Overview |
Brand24 is an affordable social listening and online monitoring tool that tracks mentions across social media, news, blogs, videos, forums, and reviews. It provides sentiment analysis and influencer scoring. |
Business messaging platform for teams with channels, direct messages, file sharing, and extensive app integrations. |
| Pricing |
Paid ($79-399/mo) |
Freemium ($0-17.50/mo) |
| Key Features |
- Online mention monitoring
- sentiment analysis
- influencer score
- discussion volume chart
- data exporting
- alerts
- hashtag tracking
- reach estimation
|
- Channels
- Direct messages
- Huddles
- Clips
- Apps
- Workflows
- Search
- File sharing
|
| Pros |
- Affordable social listening
- Easy to use
- Good sentiment analysis
- Real-time alerts
|
- Industry standard
- Great integrations
- Searchable
- Workflows
|
| Cons |
- Limited publishing features
- Data coverage not as deep as enterprise tools
- Occasional missed mentions
|
- Expensive per seat
- Can be distracting
- Message history limits
|
