| Overview |
Brand24 is an affordable social listening and online monitoring tool that tracks mentions across social media, news, blogs, videos, forums, and reviews. It provides sentiment analysis and influencer scoring. |
Smartlook provides qualitative analytics through session recordings and heatmaps for both websites and mobile apps. It offers event-based tracking with always-on session recording for comprehensive behavior analysis. |
| Pricing |
Paid ($79-399/mo) |
Freemium ($0-custom) |
| Key Features |
- Online mention monitoring
- sentiment analysis
- influencer score
- discussion volume chart
- data exporting
- alerts
- hashtag tracking
- reach estimation
|
- Session recordings
- heatmaps
- event tracking
- funnel analysis
- mobile app analytics
- crash reports
- retention tables
- API access
|
| Pros |
- Affordable social listening
- Easy to use
- Good sentiment analysis
- Real-time alerts
|
- Good mobile app support
- Always-on recording
- Affordable pricing
- Easy implementation
|
| Cons |
- Limited publishing features
- Data coverage not as deep as enterprise tools
- Occasional missed mentions
|
- Limited free tier
- Basic heatmaps
- Fewer features than enterprise tools
- Dashboard could be more intuitive
|
