| Overview |
Brand24 is an affordable social listening and online monitoring tool that tracks mentions across social media, news, blogs, videos, forums, and reviews. It provides sentiment analysis and influencer scoring. |
An SMS and MMS marketing automation platform for Shopify stores now part of the Yotpo ecosystem. |
| Pricing |
Paid ($79-399/mo) |
Freemium (Free-$199/month + per-message) |
| Key Features |
- Online mention monitoring
- sentiment analysis
- influencer score
- discussion volume chart
- data exporting
- alerts
- hashtag tracking
- reach estimation
|
- SMS and MMS campaigns
- Automation flows
- Segmentation
- A/B testing
- Conversation flows
- Analytics
- Subscriber collection
- Shopify integration
|
| Pros |
- Affordable social listening
- Easy to use
- Good sentiment analysis
- Real-time alerts
|
- Free plan available
- Part of Yotpo ecosystem
- Good automation
- Affordable entry
|
| Cons |
- Limited publishing features
- Data coverage not as deep as enterprise tools
- Occasional missed mentions
|
- Per-message costs
- Shopify-focused
- Yotpo integration pressure
- Limited standalone features
|
