| Overview |
Brand24 is an affordable social listening and online monitoring tool that tracks mentions across social media, news, blogs, videos, forums, and reviews. It provides sentiment analysis and influencer scoring. |
A European CRM and work management platform combining sales, invoicing, and project management for SMBs. |
| Pricing |
Paid ($79-399/mo) |
Subscription ($37.50-$60/user/month) |
| Key Features |
- Online mention monitoring
- sentiment analysis
- influencer score
- discussion volume chart
- data exporting
- alerts
- hashtag tracking
- reach estimation
|
- CRM
- Invoicing
- Project management
- Time tracking
- Meeting scheduler
- Email integration
- Deal management
- Reporting
|
| Pros |
- Affordable social listening
- Easy to use
- Good sentiment analysis
- Real-time alerts
|
- All-in-one for European SMBs
- Strong invoicing
- Project management included
- GDPR compliant
|
| Cons |
- Limited publishing features
- Data coverage not as deep as enterprise tools
- Occasional missed mentions
|
- Primarily European market
- Limited US presence
- Basic CRM features
- Can be pricey
|
