| Overview |
Brand24 is an affordable social listening and online monitoring tool that tracks mentions across social media, news, blogs, videos, forums, and reviews. It provides sentiment analysis and influencer scoring. |
A modern employer branding and ATS platform with a built-in career site builder and candidate relationship management. |
| Pricing |
Paid ($79-399/mo) |
Subscription (Custom pricing) |
| Key Features |
- Online mention monitoring
- sentiment analysis
- influencer score
- discussion volume chart
- data exporting
- alerts
- hashtag tracking
- reach estimation
|
- Career site builder
- ATS
- CRM
- Analytics
- Referral management
- Automation
- Custom workflows
- GDPR compliance
|
| Pros |
- Affordable social listening
- Easy to use
- Good sentiment analysis
- Real-time alerts
|
- Beautiful career sites
- Modern interface
- Good employer branding
- GDPR built-in
|
| Cons |
- Limited publishing features
- Data coverage not as deep as enterprise tools
- Occasional missed mentions
|
- Custom pricing
- Fewer integrations
- Limited reporting
- Smaller market presence
|
