| Overview |
Brand24 is an affordable social listening and online monitoring tool that tracks mentions across social media, news, blogs, videos, forums, and reviews. It provides sentiment analysis and influencer scoring. |
A UK-based CRM platform for mid-market businesses offering sales, marketing, and order management with shared success pricing. |
| Pricing |
Paid ($79-399/mo) |
Subscription ($34-$78/user/month) |
| Key Features |
- Online mention monitoring
- sentiment analysis
- influencer score
- discussion volume chart
- data exporting
- alerts
- hashtag tracking
- reach estimation
|
- CRM
- Marketing automation
- Order management
- Invoicing
- Event management
- Support
- Reporting
- Integration
|
| Pros |
- Affordable social listening
- Easy to use
- Good sentiment analysis
- Real-time alerts
|
- Shared success pricing model
- Good for mid-market
- Order management
- UK-based support
|
| Cons |
- Limited publishing features
- Data coverage not as deep as enterprise tools
- Occasional missed mentions
|
- Limited US presence
- Smaller ecosystem
- Moderate feature set
- Less known globally
|
