| Overview |
Brand24 is an affordable social listening and online monitoring tool that tracks mentions across social media, news, blogs, videos, forums, and reviews. It provides sentiment analysis and influencer scoring. |
An employee experience platform combining engagement surveys, recognition, goals, and feedback for holistic people insights. |
| Pricing |
Paid ($79-399/mo) |
Subscription (Custom pricing) |
| Key Features |
- Online mention monitoring
- sentiment analysis
- influencer score
- discussion volume chart
- data exporting
- alerts
- hashtag tracking
- reach estimation
|
- Engagement surveys
- Recognition
- Goals and OKRs
- Feedback
- Analytics
- Rewards
- Nominations
- Integrations
|
| Pros |
- Affordable social listening
- Easy to use
- Good sentiment analysis
- Real-time alerts
|
- Holistic employee experience
- Good survey tools
- Recognition and goals combined
- Analytics
|
| Cons |
- Limited publishing features
- Data coverage not as deep as enterprise tools
- Occasional missed mentions
|
- Complex pricing
- Feature overlap
- Newer combined platform
- Implementation time
|
