| Overview |
Brand24 is an affordable social listening and online monitoring tool that tracks mentions across social media, news, blogs, videos, forums, and reviews. It provides sentiment analysis and influencer scoring. |
An open-source CRM with marketing automation that combines contact management with visual workflow designer and process automation. |
| Pricing |
Paid ($79-399/mo) |
Freemium (Free (open source)) |
| Key Features |
- Online mention monitoring
- sentiment analysis
- influencer score
- discussion volume chart
- data exporting
- alerts
- hashtag tracking
- reach estimation
|
- Contact management
- Marketing automation
- Workflow designer
- Sales pipeline
- Service tools
- Reports
- Web tracker
- Email marketing
|
| Pros |
- Affordable social listening
- Easy to use
- Good sentiment analysis
- Real-time alerts
|
- Open source
- Visual workflow builder
- Marketing automation included
- Good documentation
|
| Cons |
- Limited publishing features
- Data coverage not as deep as enterprise tools
- Occasional missed mentions
|
- Development has slowed
- Smaller community
- Interface is dated
- Limited enterprise features
|
