| Overview |
Brand24 is an affordable social listening and online monitoring tool that tracks mentions across social media, news, blogs, videos, forums, and reviews. It provides sentiment analysis and influencer scoring. |
A free open-source CRM system offering comprehensive modules for sales, marketing, support, and project management. |
| Pricing |
Paid ($79-399/mo) |
Freemium (Free (open source)) |
| Key Features |
- Online mention monitoring
- sentiment analysis
- influencer score
- discussion volume chart
- data exporting
- alerts
- hashtag tracking
- reach estimation
|
- Sales management
- Marketing
- Support desk
- Project management
- Inventory
- Email
- Documents
- GDPR tools
|
| Pros |
- Affordable social listening
- Easy to use
- Good sentiment analysis
- Real-time alerts
|
- Completely free
- Comprehensive modules
- GDPR compliant
- Active development
|
| Cons |
- Limited publishing features
- Data coverage not as deep as enterprise tools
- Occasional missed mentions
|
- Complex installation
- Dated interface
- Small English community
- Documentation gaps
|
