| Overview |
Brand24 is an affordable social listening and online monitoring tool that tracks mentions across social media, news, blogs, videos, forums, and reviews. It provides sentiment analysis and influencer scoring. |
A lightweight pipeline-centric CRM by Zoho designed for micro and small businesses looking for essential deal management without clutter. |
| Pricing |
Paid ($79-399/mo) |
Freemium (Free-$12/user/month) |
| Key Features |
- Online mention monitoring
- sentiment analysis
- influencer score
- discussion volume chart
- data exporting
- alerts
- hashtag tracking
- reach estimation
|
- Pipeline management
- Telephony
- Email
- Workflows
- Connected pipelines
- Team pipelines
- Toppings add-ons
- Mobile app
|
| Pros |
- Affordable social listening
- Easy to use
- Good sentiment analysis
- Real-time alerts
|
- Very affordable
- Simple and clean
- Zoho ecosystem access
- Good mobile app
|
| Cons |
- Limited publishing features
- Data coverage not as deep as enterprise tools
- Occasional missed mentions
|
- Extremely basic
- Limited customization
- Not for growing teams
- Minimal reporting
|
