| Overview |
Brand24 is an affordable social listening and online monitoring tool that tracks mentions across social media, news, blogs, videos, forums, and reviews. It provides sentiment analysis and influencer scoring. |
A context-aware help desk software from Zoho with multi-channel ticketing, AI assistant, and process automation. |
| Pricing |
Paid ($79-399/mo) |
Freemium (Free-$40/user/month) |
| Key Features |
- Online mention monitoring
- sentiment analysis
- influencer score
- discussion volume chart
- data exporting
- alerts
- hashtag tracking
- reach estimation
|
- Multi-channel ticketing
- Zia AI assistant
- Workflow automation
- Knowledge base
- Self-service portal
- SLA management
- Analytics
- Telephony
|
| Pros |
- Affordable social listening
- Easy to use
- Good sentiment analysis
- Real-time alerts
|
- Affordable
- Good Zoho integration
- AI assistant
- Free plan available
|
| Cons |
- Limited publishing features
- Data coverage not as deep as enterprise tools
- Occasional missed mentions
|
- Interface can feel dated
- Limited integrations outside Zoho
- Support varies
- Mobile app needs improvement
|
