| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
Enterprise customer engagement platform for cross-channel messaging including email, mobile push, SMS, and in-app messages. |
| Pricing |
Paid (Custom pricing) |
Subscription (Custom) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Cross-channel messaging
- Real-time triggers
- Canvas flow
- Content cards
- Feature flags
- AI copywriting
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Enterprise scale
- Real-time data
- Cross-channel
- AI features
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Very expensive
- Enterprise only
- Complex implementation
|
