| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
A visual applicant tracking system with drag-and-drop pipeline management and collaborative hiring features. |
| Pricing |
Paid (Custom pricing) |
Freemium (Free-$399/month) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Visual pipeline
- Drag-and-drop interface
- Video interviews
- AI resume parsing
- Candidate scorecards
- Automated scheduling
- Job board posting
- Team collaboration
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Free plan available
- Visual and intuitive
- Good collaboration
- AI features
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Limited on free plan
- Fewer integrations
- Customer support varies
- Basic reporting
|
