| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
A CRM by Brevo (formerly Sendinblue) that combines deal management with powerful email marketing and automation tools. |
| Pricing |
Paid (Custom pricing) |
Freemium (Free-$12/user/month) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Deal management
- Email marketing
- SMS campaigns
- WhatsApp
- Chat
- Marketing automation
- Meetings
- Phone
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Free CRM included
- Strong email marketing
- Multi-channel
- Affordable
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- CRM is basic
- Marketing-focused
- Limited CRM customization
- Better as marketing tool
|
