| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
Email and phone verification service by Validity helping marketers maintain clean contact data in real-time. |
| Pricing |
Paid (Custom pricing) |
Subscription (Custom) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Email verification
- Phone verification
- Real-time API
- List cleaning
- Integrations
- Reporting
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Part of Validity suite
- Real-time verification
- Enterprise features
- Good accuracy
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Enterprise pricing
- No public pricing
- Requires sales contact
|
