| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
A no-code platform for building full-stack web applications with a visual editor, database, and workflow logic. |
| Pricing |
Paid (Custom pricing) |
Freemium (Free-$349/month) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Visual programming
- Database management
- API connector
- Plugins
- Responsive design
- User authentication
- Workflows
- Custom domains
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- True full-stack no-code
- Complex app building
- Active plugin marketplace
- Scalable
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Performance can be slow
- Vendor lock-in
- Learning curve
- Expensive for scaling
|
