| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
An open-source low-code platform for building internal tools and business apps with database management and automation. |
| Pricing |
Paid (Custom pricing) |
Freemium (Free-$50/user/month) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Visual builder
- Database management
- Automation
- Role-based access
- Self-hosted
- Custom plugins
- REST API
- Responsive design
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Open source
- Self-hosted option
- Good for internal tools
- Active community
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Limited scalability
- Fewer integrations
- Smaller community
- Some features in beta
|
