| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
A cloud-based ATS and CRM platform specifically designed for staffing and recruiting agencies. |
| Pricing |
Paid (Custom pricing) |
Subscription (Custom pricing) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- ATS
- CRM
- VMS integration
- Automation
- Candidate sourcing
- Onboarding
- Analytics
- Mobile app
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Built for staffing agencies
- Strong CRM
- Good automation
- VMS integrations
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Complex
- Expensive
- Steep learning curve
- Interface can be overwhelming
|
