| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
A free open-source status page system for communicating service availability and incidents to users. |
| Pricing |
Paid (Custom pricing) |
Free (Free (self-hosted)) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Status page
- Incident management
- Components
- Metrics
- Subscribers
- API
- Themes
- Notifications
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Free and open source
- Self-hosted
- Customizable
- Simple to set up
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- No longer actively maintained
- Self-hosted only
- Limited features
- No monitoring built-in
|
