| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
Open-source scheduling infrastructure for everyone with customizable booking pages and team scheduling. |
| Pricing |
Paid (Custom pricing) |
Freemium ($0-15/mo) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Open-source
- Scheduling
- Team bookings
- Routing
- Workflows
- API
- Self-hosted
- Integrations
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Open-source
- Self-hosted option
- Free tier
- Customizable
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Newer platform
- Fewer features than Calendly
- Setup complexity
|
