| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
Scheduling automation platform that eliminates back-and-forth emails by letting others book time based on your availability. |
| Pricing |
Paid (Custom pricing) |
Freemium ($0-20/mo) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Scheduling
- Calendar sync
- Meeting types
- Workflows
- Routing
- Team scheduling
- Analytics
- Integrations
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Easy scheduling
- Good free tier
- Team features
- Integrations
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Expensive for teams
- Limited customization
- One-sided scheduling
|
