| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
Canva is a user-friendly graphic design platform that enables anyone to create professional-looking graphics, presentations, social media posts, and more. It offers thousands of templates and a drag-and-drop editor. |
| Pricing |
Paid (Custom pricing) |
Freemium ($0-30/mo) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Drag-and-drop editor
- thousands of templates
- brand kit
- Magic Resize
- background remover
- content planner
- team collaboration
- stock photos & videos
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Extremely easy to use
- Massive template library
- Generous free plan
- Constantly adding features
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Limited advanced design capabilities
- Can produce generic-looking designs
- Font selection limited on free plan
|
