| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
A smart and simple CRM that helps small businesses manage contacts, sales opportunities, and tasks efficiently. |
| Pricing |
Paid (Custom pricing) |
Freemium (Free-$54/user/month) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Contact management
- Sales pipeline
- Task management
- Email integration
- Custom fields
- Sales analytics
- Project boards
- Data enrichment
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Clean and simple interface
- Affordable
- Good integrations
- Easy to learn
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Limited advanced features
- Basic reporting
- Free plan is very limited
- No built-in marketing tools
|
