| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
A post-purchase offer platform for Shopify stores that displays one-click upsell and cross-sell offers after checkout. |
| Pricing |
Paid (Custom pricing) |
Subscription ($50/month) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Post-purchase offers
- One-click upsells
- A/B testing
- Revenue analytics
- Shopify checkout integration
- Customizable offers
- Targeting rules
- Performance tracking
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- True one-click offers
- Good A/B testing
- Integrates with Shopify checkout
- Simple setup
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Shopify only
- Fixed monthly cost
- Revenue-based pricing tiers
- Limited to post-purchase
|
