| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
A customer success platform designed for modern CS teams with health scoring, playbooks, and revenue insights. |
| Pricing |
Paid (Custom pricing) |
Subscription (Custom pricing) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Customer health
- Playbooks
- Revenue management
- Integrations
- Analytics
- Task management
- Segments
- Alerts
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Clean interface
- Good revenue focus
- Easy to implement
- Modern design
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Custom pricing
- Newer platform
- Fewer features than Gainsight
- Limited ecosystem
|
