| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
Full-featured project management platform with portfolio management, resource planning, and financial tracking for enterprises. |
| Pricing |
Paid (Custom pricing) |
Subscription ($22.50/mo) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
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- Portfolio management
- Resource planning
- Financial tracking
- Gantt charts
- Custom fields
- Reports
- Time tracking
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Feature-rich
- Good value
- Portfolio management
- Financial tracking
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Dated interface
- Smaller platform
- Limited integrations
|
