| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
A cloud HCM platform with continuous payroll calculation, workforce management, and talent intelligence for mid-to-large enterprises. |
| Pricing |
Paid (Custom pricing) |
Enterprise_only (Custom pricing) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Payroll
- Workforce management
- Talent management
- Benefits
- Time and attendance
- Advanced scheduling
- Tax compliance
- Analytics
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Single platform HCM
- Continuous pay calculation
- Good workforce management
- Strong compliance
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Complex implementation
- Expensive
- Steep learning curve
- US-centric features
|
