| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
Collaborative email design platform for teams and agencies with brand management, approval workflows, and ESP export. |
| Pricing |
Paid (Custom pricing) |
Subscription ($125-custom/mo) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Collaborative design
- Brand management
- Approval workflows
- Export to ESPs
- Components library
- Team roles
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Team collaboration
- Brand consistency
- Good for agencies
- Modern editor
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Expensive
- Design only
- No sending
|
