| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
A membership management and CRM solution built specifically for chambers of commerce and business associations. |
| Pricing |
Paid (Custom pricing) |
Subscription (Custom pricing) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Member management
- Event management
- Website builder
- Communication tools
- Billing
- Reporting
- Directory
- Hot deals
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Purpose-built for chambers
- Comprehensive membership tools
- Event management
- Directory features
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Niche market only
- Dated interface
- Expensive
- Limited flexibility outside chambers
|
