| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
A product adoption platform for building in-app tours, tooltips, surveys, and launchers with advanced targeting and A/B testing. |
| Pricing |
Paid (Custom pricing) |
Subscription ($279-$899/month) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Product tours
- Tooltips
- Surveys
- Launchers
- Microsurveys
- A/B testing
- Segmentation
- Analytics
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Modern interface
- Good A/B testing
- Flexible targeting
- Developer-friendly
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Expensive
- Learning curve
- Limited mobile support
- Smaller community
|
