| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
A subscription billing and revenue management platform for SaaS and subscription businesses with dunning and revenue recognition. |
| Pricing |
Paid (Custom pricing) |
Subscription (Starting at $249/month) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Subscription billing
- Recurring invoicing
- Dunning management
- Revenue recognition
- Tax management
- Multi-currency
- Self-service portal
- Analytics
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Comprehensive subscription billing
- Good dunning
- Revenue recognition
- Strong integrations
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Expensive
- Complex setup
- Per-overage pricing
- Learning curve
|
