| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
A subscription analytics platform for SaaS businesses with MRR, ARR, churn, and cohort analysis from multiple billing sources. |
| Pricing |
Paid (Custom pricing) |
Freemium (Free-$150/month) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- MRR and ARR tracking
- Churn analysis
- Cohort analysis
- LTV
- Multi-source integration
- Geo analytics
- Custom reports
- API
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Free plan available
- Multi-source data
- Beautiful reports
- Good API
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Limited free plan
- Can be complex
- Some data lag
- Fewer features than dedicated BI tools
|
