| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
An AI-powered real estate platform with CRM, IDX website, and lead generation tools designed for agents and teams. |
| Pricing |
Paid (Custom pricing) |
Subscription (Custom pricing) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- AI assistant
- CRM
- IDX website
- Lead generation
- Smart plans
- Power dialer
- Team management
- Reporting
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- AI-powered features
- Good IDX sites
- Lead generation
- Strong automation
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Expensive
- Real estate only
- Complex pricing
- Requires commitment
|
