| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
Chorus.ai is a conversation intelligence platform acquired by ZoomInfo that records and analyzes sales calls and meetings. It helps teams identify winning behaviors and replicate success across the organization. |
| Pricing |
Paid (Custom pricing) |
Paid ($100-150/user/mo) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Call recording
- AI analysis
- deal intelligence
- relationship intelligence
- onboarding tools
- CRM integration
- market insights
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Strong call analysis capabilities
- Good integration with ZoomInfo
- Effective coaching tools
- Real-time alerts
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Now bundled with ZoomInfo pricing
- Can be slow to process recordings
- Limited standalone availability
|
