| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
A real-time customer success platform for subscription businesses with customer health monitoring and automated engagement. |
| Pricing |
Paid (Custom pricing) |
Subscription (Custom pricing) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Customer health scores
- Real-time alerts
- In-app communication
- Playbooks
- Segmentation
- NPS and surveys
- Analytics
- Integrations
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Real-time customer data
- Good in-app messaging
- Strong automation
- SaaS-focused
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Custom pricing
- Complex setup
- Learning curve
- Interface could be more modern
|
