| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
A real estate technology platform combining lead generation, CRM, and an IDX website to help teams convert more leads. |
| Pricing |
Paid (Custom pricing) |
Subscription (Custom pricing) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Lead generation
- CRM
- IDX website
- Dialer
- Text messaging
- AI assistant
- Reporting
- Lead routing
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Strong lead generation
- AI follow-up
- Good for teams
- Integrated platform
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Expensive
- Requires lead purchase
- Real estate only
- Long-term contracts
|
