| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
An open-source CRM designed specifically for nonprofit organizations, associations, and civic sector groups. |
| Pricing |
Paid (Custom pricing) |
Freemium (Free (open source)) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Donor management
- Event management
- Membership tracking
- Email campaigns
- Case management
- Reporting
- Grants tracking
- Petition management
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Free for nonprofits
- Purpose-built for NGOs
- Strong community
- Integrates with CMS platforms
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Complex setup
- Dated interface
- Steep learning curve
- Requires technical administration
|
